“Enterprise leaders expect content demands will increase by five-fold over the next two years, making it imperative for them to drive efficiencies internally,” said David Wadhwani, president, Digital Media Business at Adobe. Express is an all-in-one content creation app that makes it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos, presentations and more. Users can also create standout content with inspiration from Express’ beautiful, high-quality collection of templates, fonts, Stock images, videos and music. Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud applications like Photoshop and Illustrator as well as Experience Manager, the world-class CMS solution.ĭesigned to be commercially safe, this new offering will bring generative AI image creation and editing capabilities to millions of enterprise users who will be able to modify images in Creative Cloud, Express and Experience Manager. For creatives, marketers, product managers, sales teams and many other roles to do their jobs successfully, individuals must keep pace with content required for communicating and collaborating with internal stakeholders, as well as for enterprise customer engagements and personalization initiatives. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content that can be seamlessly edited in Express or Creative Cloud.Īcross nearly every business function today, the need to create compelling content for internal and external audiences has skyrocketed. Firefly for Enterprise is designed to address the surging demand of digital content at scale and help enterprises streamline and accelerate content creation while optimizing costs. LONDON-( BUSINESS WIRE)-Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – with a powerful, new generative AI offering that brings Adobe Firefly and Adobe Express to enterprises around the world.
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