Noel Lee is credited with turning the audio cable market into a "profitable cottage industry" and with changing the consumer mindset to see audio cables as a way to improve sound quality. He also worked as an independent salesperson for several small speaker companies in San Francisco. Lee continued doing solo gigs for six months after that, before returning to the Bay Area for an engineering job with Lawrence Berkeley National Laboratory. Asian Wood took on other gigs around Hawaii for 18 months before breaking up. The band reinvented itself, covering Top 40 popular songs in order to attract work. This left Lee and his family stranded in Hawaii until they could earn money for travel back home. The promoter wanted a straight rock band without country influences. Asian Wood's members moved to Hawaii to start their tour, but it was cancelled two weeks later. Lee quit his job as an engineer in order to be the band's drummer. In 1974, Asian Wood was given an opportunity to go on a world tour. On nights and weekends he played drums for an Asian country rock cover band called Asian Wood and worked on his home audio equipment. Noel Lee's first job out of college was as a laser fusion design engineer at a government-run nuclear research center called the Lawrence Livermore National Laboratory. Lee attended San Francisco City College, then California Polytechnic State University, where he earned a degree in mechanical engineering in 1971. According to Lee, his high school experiences were "rough" due to the level of discrimination against Asian-Americans at the time. Lee's senior project was an effort to improve the quality of audio from electronics. Lee took an interest in music as a child he described himself as having a more diverse taste in music than other kids his age. Lee's parents moved to San Francisco around the same time the Communist party took power. His father worked for China's Central News Agency and Lee had four sisters. His parents named him "Noel" because he was born on Christmas Day. Noel Lee was born in San Francisco, California on Decem to Chein-San and Sarah Lee. Lee is credited with building the Monster business and shaping today's audio components market. Sales improved as retailers witnessed audio demonstrations and saw that his Monster-branded cables offered better profit margins than other electronics products. Lee's audio cables met corporate resistance at first, because most audio cabling at the time was zip cord provided by audio vendors for free. After the band separated, he founded Monster Cable Products in 1979, based on loudspeaker cables he invented and manufactured in his garage. ![]() He quit his engineering job in 1974 to play drums for a country rock band. Lee graduated from California Polytechnic State University with a bachelor's degree in mechanical engineering and subsequently did work in laser fusion for the Lawrence Livermore National Laboratory. He is the founder and CEO of Monster Inc. Noel Lee (born December 25, 1948) is an American engineer, inventor, and businessman.
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